You have an in-person meeting lined up with a potential client to discuss their needs and how you might be able to help them. This means you would have to go and talk to them face to face. What would you say? How would you convey your perfection in the job?
You can follow these guides to rock your client interview: starting from the preparation through the meeting and nailing your meeting to finally acquiring the account.
Before the Meeting
It is necessary for you to plan and organize before going for the interview. The following are a few necessary steps that you must to nail the interview.
Being Particular
Never arrive late. Check the location of your meeting and be sure to leave on time to reach there. Send a reminder. You must send a reminder to your client about the location and time of the meeting. Also, convey a certain eagerness to meet them.
Material Preparations
You must ensure that all your papers and necessary documents are with you. Ensure to not have forgetting anything important you need to acquire the client. If you need to have a laptop during the meeting, make sure it is charged up. Also, keep a spare photon in case of internet emergency. Ensure carrying your business cards along with you.
Prepare Your Pitch
You may think, you know what to speak when you meet them, but it always better to prepare beforehand. You need to have an idea about the client needs and what you are going to offer to them. You should also note down your budget and negotiation limit.
Dress to Impress
How you dress, speaks a lot about you so you must remember to appear well in front of the client. You must dress yourself the way you want your client to perceive you. Do not dress like a usual day, try to wear more things that compliment your look.
Meeting your potential client
Finally, the day of your meeting. Walk in with poise and confidence. Keep your right hand free for the handshake. Always keep in mind the following things to have a successful client meeting.
Introducing Yourself
First impressions are the last impressions. You must ensure to create a good first impression. You need to be professional, friendly and mostly yourself. Always begin with a small talk and gradually get to the topic of discussion.
Client’s Needs
Now that you are moving to the point of discussion, ensure discussing the client’s need. You must ask questions and note them down to help take your discussion further. It also shows that you are listening to them and valuing what they have got to say.
Pitch your Plan
Once you have understood what they need, you need to show them why you are the perfect person to work with. You must offer things which will not only help you but also exceed their expectations. Also, show them your previous work to help gain their trust.
Refocus on their Need
After your pitch is complete, you must refocus on what they needed. Show them that you are interested in getting them what they need. Discuss the time span and budget. It is important to discuss the next time you would contact them.
Wrap it up
Once you know you’ve assured your next meeting, it’s time to wrap this up. You must be thankful to them for removing time to have met you. Remember to hand out your business card for them to contact you and mention about visiting your website.
Post-meeting follow-through
Completed? No, not yet. Now is the time you must prove yourself. You must complete everything you promised. You need to be true to your words and follow up with client with all their needs and requirements.
